Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas to designer fashion at one of the UK's leading department stores. Expect to find brands such as Reformation, Rixo and Ganni alongside homeware, beauty tech, and much more.

ASOS has over 850 brands across petite tall, tall, and curve styles. The most popular among the influencers Oh Polly sells two-piece sets and body-con dress styles, while the cult-favourite Nasty Gal focuses on vintage-inspired styles. BooHoo is a fast-fashion giant provides affordable womenswear.

ASOS

ASOS was established in 2000 with fashionable shopper in their twenties as its target audience. The company was able to raise funds for its initial startup by selling cheap replicas of famous styles, like the ones worn by Kate Moss and Sienna Miller. After a year, Nick Robertson and Susanne Clare decided to focus on clothing because it would yield the best returns.

The ASOS website has a variety of products and sizes including maternity clothing, plus-size clothing, accessories such as shoes and stationary. The ASOS website also has numerous trend guides, #AsSeenOnMe and other content that could help inspire. Customers can also create private boards and add items to their wish lists.

ASOS's mobile app offers a seamless shopping experience, with saved items being synced and quick checkout. The app also displays the status of stock, which helps prevent disappointment when items are not in stock. This is an excellent example of how retailers can use e-commerce technology to increase customer engagement and build brand loyalty.

George at ASDA

The brand was established in 1989. George is Asda's supermarket fashion label that sells clothes for women, men, and kids. George offers a variety of clothes that are affordable and ethically sourced. Customers can purchase clothing online, in more than 500 Asda shops, as well as on the George website.

The collection is inspired by the 'quiet luxe trend and includes pieces made from cotton, linen and silk blends. The line features slouchy suiting, ribbed knit separates, and printed co-ords. Prices start at 12 pounds for a 100% Supima cotton T-shirt and rise up to 77 pounds for the full suits.

As a fast-fashion store, ASDA George creates new store planograms and guidelines "generally every six weeks". Visual Retailing's software for retail planning to modernize and ensure the future-proofing of its planning process. This enables it to provide briefs and visual merchandising layouts with unparalleled speed, simplicity, and efficiency. StyleShoots is a multi-purpose photo machine, removes clothing from the background and uploads them into Visual Retailing for immediate use in VM Layouts. This improves merchandising consistency and ensures that all stores receive the same information.

Debenhams

Debenhams is one of the oldest department stores, and has a broad selection of clothing and other items. It also offers a wide assortment of brands, and offers regular sales and discounts. The company also offers various services to help its customers locate the products they're seeking.

The first store opened in 1778 as a draper's business in London. In the following years, it has grown into a huge department store chain with a global presence. It is a leading retailer of fashion, renowned for its exclusive designer brands and clothes. It also has a substantial online presence.

While a few Debenhams stores have closed due to the COVID-19 pandemic, it has continued to operate online. Boohoo Group purchased the company's website and brand for the sum of P55 million. The purchase underscores the growing power shift of retailers that are burdened by brick-and-mortar investment to their more agile online counterparts. This trend is likely to continue as the number of customers continues to decline in physical stores.

Topshop

Topshop is a retailer of fashion that sells women's and men's clothing as well as accessories. It has several different lines that include Collections and Boutique. The company also provides a styling service that will suggest clothing in accordance with the user's personality and preferences. This is a great feature for indecisive people or fashion beginners.

In the past, a visit to Oxford Street in London Oxford Street was a teenage girl's equivalent of a trip to Lourdes which was the most famous store's spacious interior filled with clothes, shoes and makeup to peruse as you navigated its escalators mirrored to the beat of thumping house music. However, the company's fortunes have changed for the worse and it now appears like the entire Arcadia group that includes Topshop, Dorothy Perkins and Boohoo may be nearing the brink of collapse (Yahoo Finance 2012).

What saved Topshop in the past was its unique selling point of being the closest high street shopper got to catwalk fashion, but this was the reason it was ultimately sunk. Asos and Boohoo started offering the same styles that were trending at a cheaper price. Shops were shut down by the thousands.

Missguided

Missguided, a UK-based fashion website, sells stylish pieces that are inspired by the style of celebrities. The site has a feminine theme, with white and pink. On its website, it also offers a variety of models and products for women. The site offers free next-day delivery and a student discount for customers.

The site has a wide range of products and is geared towards 16-34 year olds. The brand is a part of Boohoo the fashion retailer that offers trendy clothing for the same demographic. The site has bold headings that include images of clothing. Boohoo allows users to subscribe to their newsletter and receive updates about new products.

Nitin Pasi founded the company in the year 2000, describing its style as "Kardashianesque". In 2022, Missguided went into administration, and owed millions to its suppliers. But the business was rescued by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

The company was founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online fashion retailer with its headquarters in Manchester. It has customers in more than 100 countries. Its own fashion label is developed and manufactured in the United Kingdom. In addition to its own label, the company also sells brands such as Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is based on a strategy that maximizes profits by catering to a younger audience who seeks out the latest and trendy clothes at a reasonable price. This segment, which is comprised of those under the age of 30 is a huge market segment in the world.

Boohoo employees enjoy a variety of benefits, including pension plans and bonus schemes. The company also puts a lot of emphasis on employee health with gyms in the workplace, free healthcare cash plans, and mental health support. The company is well-known for its commitment to size-inclusivity. It offers comprehensive clothing size charts to help shoppers find the right fit.

Amazon

Amazon UK is the largest online store in the world. It offers a wide range of clothing, Portable Lighting Solution footwear and accessories. You can also purchase food items, household goods and Educational Cooking Tools for DIY. The site has a variety of international brands and products.

Other online stores worth a look include River Island for fashion-led pieces that are inspired by the catwalk and fashion of celebrities, Mango for affordable yet stylish Spanish clothes that look much more expensive than they are and Lavish Alice, which is a go to for couture inspired designs which are perfect for dressed up or casual days. The site has names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its designs.

John Lewis, a department chain of stores, is a important place to visit for those who love fashion. Their range includes modern electronics and cosmetics. They also have a wide range of household goods like unique tea caddies.