Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas to designer clothes at one of the UK's leading department stores. Find brands such as Reformation, Rixo, and Ganni, along with beauty, homewares, tech, and much more.

ASOS offers over 850 brands in petite tall, tall, and curvaceous ranges. Oh Polly, a favourite of celebs, offers two-piece body-con sets and two-piece dresses. Nasty Gal, a cult favourite brand focuses on vintage-inspired designs. BooHoo the fast-fashion juggernaut, offers affordable womenswear.

ASOS

ASOS was founded in 2000, with the fashionable shopper in their twenties as its primary target market. The company initially sought to raise startup funds by selling inexpensive copies of fashions worn by celebrities like Sienna Miller and Kate Moss. But, after a few years, the founders Nick Robertson and Susanne Clarke decided to focus on clothing as this would generate the highest returns.

The ASOS website offers a wide range of products and sizes including maternity clothing plus-size clothes, Sauder Ash Wood Night Stand accessories such as stationary and shoes. The ASOS website also offers numerous fashion guides, #AsSeenOnMe and other content that can inspire. Customers can add items to a wish list and create private boards to keep track of their favourites.

The mobile app of ASOS offers a seamless shopping experience, with saved items synchronized and quick checkout. Its app displays stock information to help prevent disappointment when an Casio G-Shock Collector'S Item is not in inventory. This is a great example of how retailers can leverage online shopping to increase customer engagement and build loyalty.

George at ASDA

Established in 1989, George is Asda's supermarket fashion brand with clothing for men, women and children. George offers a variety of clothing that is affordable and ethically made. Customers can buy clothing on the internet, in more than 500 Asda shops, and on the George Website.

The new collection is a part of the 'quiet luxury' style, with pieces crafted from cotton, silk and linen blends. The line features slouchy suiting as well as ribbed knit separates and printed co-ords. Prices start at 12 pounds for a 100% Supima cotton T-shirt and rise up to 77 pounds for full suits.

As a retailer that sells fast-fashion, ASDA George creates new store planograms and directives "generally every six weeks". The company uses Visual Retailing's retail software to modernize and ensure the future-proofing of its planning process. This enables it to send briefs and visual layouts of merchandising with incredible speed, simplicity, and efficiency. StyleShoots is a multi-purpose photo machine, removes garments from the background and then uploads them to Visual Retailing for immediate use in VM Layouts. This helps to increase merchandising compliance and ensure that all of its stores receive the identical information.

Debenhams

Debenhams, one of the oldest department store chains offers a variety of clothing and other products. It has a broad selection of brands, and there are regular sales and discounts. Additionally, the company offers various services to help customers find what they're seeking.

The store was established in 1778 as a draper's store in London. In the following years, it has grown into a major department store chain with a global presence. It is a leading fashion retailer that is known for its exclusive brands and designer clothing. It also has a large online presence.

Debenhams continues to run its online store despite stores closing due to the COVID-19 Pandemic. Boohoo Group purchased the company's websites and brand for a sum of PS55 million. This acquisition demonstrates the growing power shift away from bricks and mortar retailers to more agile online counterparts. This trend is likely to continue as sales in physical stores continue to decline.

Topshop

Topshop is a retailer of fashion that sells men's and women's clothing as well as accessories. It has different collections like Collections, Boutique and Style. The company also offers stylist services that suggest clothing based on the persona of the customer. This is a great feature for fashion novices or people who are unsure.

The company's fortunes have changed for the worse and now it appears like the entire Arcadia group - including Dorothy Perkins, Topshop and Boohoo - may be on the verge of crashing (Yahoo Finance 2012). The business's fortunes changed for worse and now it appears that the entire Arcadia Group, which includes Topshop, Dorothy Perkins, and Boohoo could be heading towards collapse (Yahoo Finance 2012).

The unique selling point of Topshop was that it was the closest that a high-street shopper could get to catwalk fashion. But this is what killed it. When Asos and Boohoo started offering the same fashions at a lower price, shoppers have stopped coming to the shops in masses.

Misguided

Missguided is a UK fashion website that sells fashionable pieces inspired by the style of celebrities. The site has a feminine theme, with white and pink. On its website, it also offers a variety of models and items for women. The website offers free next-day delivery as well as discounts for students.

The site is targeted towards those aged 16-34 and offers a large range of products. The brand is a rival of Boohoo which is a clothing retailer that also sells trendy clothes for the same audience. The website is adorned with bold headings and features images of clothing products. Boohoo allows customers to sign up to their newsletter and get emails about new products.

Nitin Pasi founded the company in the year 2000, describing its style as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions of dollars to its suppliers. The business was saved by Mike Ashley’s Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Boohoo is an online retailer of fashion-forward fashion, based in Manchester was established in 2006 by Mahmud Kane and Carol Kane. It has customers in more than 100 countries. Its own brand of fashion clothing is created and manufactured mainly in the United Kingdom. The company also sells other brands, like Pretty Little Thing and Miss Pap.

The business model of the brand is built on maximising profits by selling to young people looking for trendy and new clothes at affordable prices. This demographic, which consists of those under the age of 30, represents a massive market segment globally.

Boohoo employees are able to enjoy a variety of benefits such as pension plans and bonus plans. The company also prioritizes employee health with gyms in the workplace and free healthcare cash plans, and mental health assistance. The company is also known for its commitment to size diversity, with detailed clothing size charts that allow shoppers to find the perfect fit.

Amazon

As the world's biggest online retailer, Amazon's UK branch offers a vast range of clothes, shoes and accessories. You can also buy groceries, household items, and DIY tools. The site features a variety of international brands and product.

Go to River Island for trendy pieces inspired by celebrity style and catwalks, Mango for affordable but fashionable Spanish clothes, and Lavish Alison for couture designs. These are perfect to dress up or down. The site is populated with names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its designs.

John Lewis, a department chain of stores, is a must-see for fashion-conscious shoppers. Their collection includes modern electronics and cosmetics. They also have a wide range of household goods like unique tea caddies.