Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas to designer clothes at one of the UK's most renowned department stores. Find brands like Reformation, Rixo, and Ganni, along with beauty and homewares, tech and more.

ASOS has 850+ brands across petite, tall and curvaceous styles. The most popular among the influencers Oh Polly sells two-piece sets and body-con dresses while the cult favorite Nasty Gal is a vintage-inspired store that focuses on styles. BooHoo the fast-fashion juggernaut, offers womenswear at a reasonable price.

ASOS

ASOS was founded in 2000 with the fashion-conscious shopper in their 20s as its target audience. The company initially raised funds through the sale of cheap replicas of the clothes worn by celebrities like Sienna Miller and Kate Moss. After a year, Nick Robertson and Susanne Clare decided to focus on clothing since it would provide the highest returns.

The ASOS website offers a wide selection of sizes and products, including maternity and plus size clothes, accessories, shoes, and stationary. It also has a selection of style guides and #AsSeenOnMe content that inspire. Customers can also create private boards and add items to their wish lists.

The ASOS mobile app provides an uncluttered shopping experience with the synchronization of items saved and quick checkout. The app shows stock information to avoid disappointment when an item is not in inventory. This feature is an excellent illustration of how retailers can use e-commerce technology to increase customer engagement and increase brand loyalty.

George at ASDA

Established in 1989, George is Asda's supermarket fashion brand with clothes for women, men, and kids. The brand offers a variety of affordable and ethically-sourced clothing. Customers can purchase clothing online, in over 500 Asda shops, and on the George website.

The new collection taps into the 'quiet luxury' trend, featuring pieces crafted from cotton, silk and linen blends. The collection includes slouchy suits as well as printed co-ords and ribbed separates. Prices start at 12 pounds (for a 100 percent Supima Cotton T-shirt) and increase to 77 pounds (for complete suits).

ASDA George, a fast fashion retailer, develops new store plans and instructions "generally every six weeks". Visual Retailing's software for planning retail is employed by the company to modernise its planning process and make it more future-proof. This allows it to send briefs and visual merchandising layouts with unparalleled speed, simplicity, and efficiency. The company also utilizes StyleShoots all-in-one photography equipment, that instantly remove garments from their backgrounds. They can then be transferred into the Visual Retailing system for instant use in VM layouts. This helps increase merchandising conformity and ensures that all stores receive the identical information.

Debenhams

Debenhams is one of the UK's most historic department store chains, which offers a wide range of clothing and other items. It also has a large range of brands and offers regular sales and discounts. The company also offers a range of services to help its customers find the products they're looking for.

The first store opened in 1778 as a draper's business in London. Through the years, it expanded into a huge department store chain with a worldwide presence. It is a major retailer of fashion and is known for its exclusive designer brands and clothes. It has a large online presence.

While a few Debenhams stores have closed due to the COVID-19 pandemic, the company continues to operate online. The company recently sold its brand and websites to Boohoo Group for PS55 million. This acquisition demonstrates the growing power shift away from brick and mortar stores to more agile online counterparts. This trend is likely to continue as sales in physical stores continue to fall.

Topshop

Topshop is a retailer of fashion that sells men's and women's clothes, as well as accessories. It has a variety of collections that include Collections and Boutique. The company also offers stylist services that suggest clothes according to the person's personality and style. This is a great option for fashion-conscious or people who are unsure.

In the past, a visit to the London's Oxford Street was a teenage girl's pilgrimage similar to visiting Lourdes and Boohoo, with the flagship store's cavernous interior full of clothes, shoes and makeup to explore as you navigated its escalators mirrored to the beat of pounding house music. The company's fortunes took a turn for worse and now it appears that the entire Arcadia Group - - which includes Topshop, Dorothy Perkins, and Boohoo could be heading towards collapse (Yahoo Finance, 2012).

Topshop's Unique Ceiling Fans Windmill Design selling point was that it was the closest high-street shopper could get to catwalk style. However, this is what killed it. Asos and Boohoo started offering the same fashions at lower prices. Shops were closed by the tens of thousands.

Missguided

Missguided is a UK fashion site that sells trendy pieces inspired by celebrity style. Its website is feminine and has a a pink and white theme. It also features a variety of female models and clothing items on its site. Customers can enjoy free next-day delivery and a student discount on the site.

The site has a wide range of products and is geared towards 16-34 year olds. The brand is a rival of Boohoo which is a fashion retailer which also sells trendy clothes for 48X18x72 wire shelving the same market. Its website displays bold headings and features images of clothing items. Boohoo lets users subscribe to their newsletter and receive updates regarding new products.

The company was created by Nitin Passi who described the look of the brand as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions of dollars to its suppliers. However, the business was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

Boohoo is an online retailer of high-end fashion, based in Manchester, was founded in 2006 by Mahmud Kane and Carol Kane. It has customers across more than 100 countries. Its own brand of fashion clothing is designed and sourced mostly in the United Kingdom. In addition to its own label the company also sells brands like Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is built on maximising profits through selling to young people looking for fashionable and trendy clothes at affordable prices. This group, comprised of those under the age of 30 is a significant market segment globally.

Boohoo employees enjoy a variety of benefits such as pension plans and bonus schemes. The company is committed to employee health through gyms on-site and free health cash plans and mental support. The company is known for its commitment towards size inclusivity. It offers detailed clothing size charts to assist shoppers in finding the right size.

Amazon

As the world's biggest online retailer Amazon's UK branch has a huge selection of clothing, shoes and accessories. You can also purchase food items, household goods and tools for DIY. The site features a variety of international brands and product.

Other online shops worth checking out are river island for trendy pieces inspired by the catwalk and the fashion of celebrities, Mango for affordable yet stylish Spanish clothes that look like a lot higher priced than they actually are as well as Lavish Alice which is a go to for designer inspired styles that are great for both dressed up or dressed down days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are fans of the site's looks.

John Lewis, a department store chain, is another must visit for fashion lovers. Their collection includes a wide range of cosmetics and the latest electricals. They also offer a broad assortment of household items like unique tea caddies.