Top 10 Online Shopping Sites in the UK For Clothes

You can shop for everything from designer clothing to pyjamas at one of the most renowned department stores in the UK. Find brands like Reformation, Rixo, and Ganni, along with beauty tech, homewares, and much more.

ASOS offers over 850 brands across petite, tall and curvaceous ranges. Oh Polly, a favourite of celebs, offers two-piece dresses and body-con sets. Nasty Gal, a popular brand that is renowned for its vintage-inspired styles. Fast-fashion behemoth BooHoo offers a selection of affordable womenswear clothes.

ASOS

Founded in 2000, ASOS (which stands for As Seen On Screen) was founded with fashion-conscious shoppers in their twenties in mind. The company initially raised startup funds through the sale of cheap copies of fashions worn by celebrities such as Sienna Miller and Kate Moss. But, after a few years, the founders Nick Robertson and Susanne Clarke decided to concentrate solely on clothing, as this would generate the highest profits.

The ASOS website offers a wide variety of sizes and items including maternity and extra size clothing accessories, shoes and stationary. It also has a selection of fashion guides and #AsSeenOnMe content that provide inspiration. Customers can also create private boards and add items to their wish lists.

The ASOS mobile app provides seamless shopping with the synchronization of items saved and a quick checkout. The app displays information about stock to avoid disappointment when an item is out of inventory. This is a great illustration of how retailers can use e-commerce to increase customer engagement and increase loyalty.

George at ASDA

George, Asda's fashion brand, was founded in 1989. It provides clothes for women, men and children. The brand offers a variety of reasonably priced and ethically sourced clothing. Customers can buy clothing online, in more than 500 Asda shops, as well as on the George website.

The collection is influenced by the 'quiet trend and includes pieces made from linen, cotton, and silk blends. The collection includes slouchy suits as well as printed co-ords, and ribbed separates. Prices start at 12 pounds (for a 100% Supima Cotton T-shirt) and go up to around 77 pounds (for full suits).

As a retailer that sells fast-fashion, ASDA George creates new store planograms and directives "generally every six weeks". Visual Retailing's retail-planning software is employed by the company to modernize its planning process and ensure it is future-proof. This enables it to send briefs and visual merchandising layouts with unparalleled speed and efficiency. StyleShoots is a multi-purpose photo machine, removes clothing from the background and then uploads them to Visual Retailing for immediate use in VM Layouts. This improves merchandising consistency and ensures that all stores are provided with the same information.

Debenhams

Debenhams, one of the oldest department store chains offers various clothing items and other items. It also has a large assortment of brands, and offers regular sales and discounts. The company also provides various services to help customers find the items they are seeking.

The retailer started in London in 1778, as a drapers' shop. Through the years, Hella Headlamp Conversion Kit it has grown into a huge department store chain with a global presence. It is a renowned fashion retailer that is known for its exclusive brands and designer clothes. It has a large online presence.

Debenhams continues to run its online business despite a few stores closing during the COVID-19 pandemic. Boohoo Group purchased the company's websites and brand for a sum of the sum of P55 million. This transaction demonstrates the growing power shift of retailers that are who are weighed down by brick and mortar investments to their more agile online counterparts. This trend is expected to continue as sales at physical stores continue to decline.

Topshop

Topshop is a fashion retailer that sells women's and men's clothes, as well as accessories. It has a number of different collections like Collections, Boutique, and Style. The company provides a styling service which will suggest clothing based on the persona of the customer. This is a great feature for fashion novices or people who are unsure.

In the past, a trip to Oxford Street in London Oxford Street was a teenage girl's pilgrimage similar to visiting Lourdes, with the flagship store's spacious interior filled with makeup, shoes, and clothes to discover as you walked its escalators mirrored to the beat of thumping house music. The business's fortunes changed to the negative and it appears that the entire Arcadia Group, which includes Topshop, Dorothy Perkins, and Boohoo -- could be on its way to collapse (Yahoo Finance 2012).

Topshop's unique selling point was that it was the closest high-street shopper could get to catwalk fashion. But this was the reason it went under. Asos and Boohoo began offering the same styles that were trending at lower prices. Shops were shut down by the tens of thousands.

Misguided

Missguided, a UK-based fashion website, sells trendy pieces inspired by the fashion of celebrities. The site has a feminine theme, with white and pink. It also showcases female models and clothes on its website. The website offers free next-day delivery and a student discount for customers.

The site is targeted towards 16-34 year-olds and has an extensive selection of products. The brand is a competitor of Boohoo which is a fashion retailer which also sells trendy clothes to the same audience. The website features bold headings with images of clothing. Boohoo allows users to subscribe to their newsletter and receive emails on new products.

The company was founded by Nitin Passi who described the style of the brand as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions to its suppliers. However, the company was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

In 2006, the company was founded by Mahmud Kamani and Carol Kane, Boohoo is an online fast-fashion retailer based in Manchester. It has customers across more than 100 countries. Its own fashion clothing brand is developed and produced in the United Kingdom. In addition to its own label, Elegant White Pearl Necklace the company also sells brands such as Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is built on maximising profits through selling to young people who are in search of trendy and new clothes at a low cost. This market segment, which is made up of people under 30 years old, represents a large market segment across the globe.

Boohoo's employees are offered a range of perks which include competitive bonus plans and long-term financial security with pension plans. The company also puts a lot of emphasis on employee wellness with onsite gyms and free healthcare cash plans, as well as mental health support. The company is also known for its commitment to size diversity and has detailed size charts enabling shoppers to find the right fit.

Amazon

Amazon UK is the largest online store in the world. It offers a wide assortment of footwear, clothing and accessories. You can also purchase items for your home, groceries and DIY klein tools Screwdriver set (vimeo.com). The site features a variety of international brands and products.

Other e-commerce shops worth a look include River Island for fashion-led pieces that are inspired by the catwalk and fashion of celebrities, Mango for affordable yet stylish Spanish clothes that look like a lot more expensive than they actually are, and Lavish Alice which is a must-visit for fashion-forward designs that are great for both dressed up or casual days. The site has names such as Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its looks.

John Lewis, a department store chain, is another must visit for fashion lovers. Their range includes cosmetics and cutting-edge electricals. They also have a wide range of household items like unique tea caddies.